Don C. Brunell: Cut the Cake and Get Back to Work

Congratulations on your first 100 years, Boeing. Cut the cake and get back to work!

Last July, Boeing passed the century mark, growing to become the world’s largest and most successful aerospace manufacturer.

Boeing’s website proudly proclaimed: “Since July 15, 1916, we’ve been making the impossible, possible. From producing a single canvas-and-wood airplane to transforming how we fly over oceans and into the stars, The Boeing Company has become the world's largest aerospace company. And we're just getting started.”

Boeing’s success is well known. Now, remaining on top is the challenge.

The st...