Business Needs to Tell Its Story

Many years ago, a reporter asked George Weyerhaeuser, then CEO of Weyerhaeuser Co., why his company spent so much time and money informing its workers, public officials and people about its business of growing trees and converting those trees into lumber and paper products.

His answer was simple, “People need to know what we do and why what we do is important to them.” He believed if people and elected officials understood Weyerhaeuser, they would make thoughtful decisions based on facts.

To Weyerhaeuser, there was no other option. Logging, milling and managing forest lands are very visible to...