Shop Small

An aerial view of Whitman County shows a vast agricultural area. Spotted in this expanse are some small enclaves of people. These are the towns of Whitman County.

From the air, the small towns look isolated from each other. Connecting them and giving access to bigger population centers are black ribbons of roads. These roads stretch for miles. There is little along them but acres and acres of farmland.

It is a perspective that is important.

Each of these towns have businesses to provide for residents and neighbors the amenities so important to everyday life.

There are grocery stores, gas stations, beauty salons, coffee shops and more.

Their purpose is clear. These businesses serve the locals. They form the core of the community and make it more livable.

As important, they are part of the community, providing employment, paying taxes and supporting schools and civic projects. These are not carpet baggers who drop by occasionally, they are part of the community every week of the year. They know the locals and often go out of their way to accommodate special needs and emergencies.

Sometimes these local businesses are taken for granted, but without them a town could easily dry up or become so unattractive that people move out. So, it is important to remember and support them. They are what helps to bind a community together.

Not everything is available from small town businesses, but enough is for the most part.

At this time of year, when pocketbooks are opened for holiday gifts and events, it is particularly important to remember these small town merchants and professionals. They have been the lifeblood of the community all year.

American Express has taken this seriously. They sponsor Small Business Saturday. It is a promotion to encourage shoppers to shop their local businesses despite the draw of big malls and the internet. This year it is on Saturday, November 30.

Tekoa, for one, has been promoting shop small. They have listed the participating stores and are offering such events as free photos with Santa, wagon rides, a free movie, caroling and prizes.

Several towns are having their own events later with fireworks, parades and other activities. Shop small this Saturday, then join them for their traditional festivities later in the month.

Nationally, Small Business Saturday is growing. It is important for each individual town and merchant. It is also so important for the locals who depend on their businesses every day of the year.

Gordon Forgey,

Publisher