Basic Marketing/Public Relations 101

To whomever okayed the placement of Roger Sandberg’s sign on the West side ground of the Four Star Service building here in Colfax, as long as that sign stays up, I predict you will see:

• Mr. Sandberg lose potential voters.

• Four Star lose, at its stores, present and potential customers.

It would be tragic if great workers like the ones Bobby Lowe has in the Colfax store and shop would suffer because of this decision, although I wouldn’t go anywhere else.

It’s all just basic Marketing/PR 101, or if you missed that class, common sense would do.

Denny McDonald

Colfax